Consumer Behaviour – alle Bücher

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Maladaptive Consumer Behavior

This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

lieferbar innerhalb 2-3 Wochen

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 1.7.2025.

Buch

Cecilia Grieco
Consumer Behavior in the Sharing Economy

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

Buch

Markus Lill,
Influence of Recommender Systems on Consumer Behavior

In the dynamic landscape of digital platforms, recommender systems silently guide our decisions, shaping what we watch, read, and buy. But how do these algorithms influence our behavior beyond convenience…

lieferbar innerhalb 2-3 Wochen

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Alexander Pfaff,
Augmented Reality and Consumer Behavior in E-Commerce

Electronic Commerce & Digital Markets - Band 16

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

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David Toifl
Effects of information and tacit collusion on consumer prices

The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

lieferbar innerhalb 2-3 Wochen

Buch

Peter Witt
Verhaltensökonomik

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

sofort lieferbar

Buch

Richard H. Thaler, Cass R. Sunstein,
Nudge

Der Klassiker der Verhaltensökonomie vollständig aktualisiertSeit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden. Re…

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Marc Haufe
Nudging durch Haltungsform-Labels für nachhaltigen Eierkonsum

Mehrstufige Labels, wie sie auf Fleisch- und Milchprodukten zu finden sind, sollen die Transparenz und Sichtbarkeit nachhaltiger Lebensmittel verbessern, auf Eierpackungen fehlt jedoch aktuell ein solches…

lieferbar ab 25.7.2025.

Buch

Maria Wiesner
Alles in Ordnung? - Warum wir vor lauter Aufräumen unser Leben verpassen

Does it really spark joy? Was wirklich hinter unserem Aufräumwahn stecktOrdnung ist das halbe Leben. Wir sortieren, falten, verstauen, und am liebsten misten wir aus und schaffen Platz für neue Dinge. Dab…

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Rama Bijapurkar
Lilliput Land

A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

lieferbar innerhalb 1-2 Wochen

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Hervé Corvellec
Waste as a Critique

Waste as a Critique reveals how waste in its manifold variety provides an innovative starting point for interrogating 21st century society.

lieferbar ab 13.6.2025.

Buch

Nancy Hendricks
Consumer Rights and Protections

A fact-checking resource for understanding the history and evolution of consumer rights and protections in the USA.

lieferbar ab 12.6.2025.

Buch

Richard Shotton, Michaelaaron Flicker
Hacking The Human Mind

The book will analyze the psychological tactics that the world's most impressive brands use to power their marketing success.

lieferbar ab 30.9.2025.

Buch

Immanuel Kim
Rebranding North Korea

""Everything for the people, everything according to the people!" -Kim Jong Un Under Kim Jong Un, North Korea has undertaken significant efforts to elevate the standard of living for its ci…

lieferbar ab 31.7.2025.

Buch

Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Emma Borg
Acting for Reasons

Borg defends 'Common-sense Psychology', the philosophical view that behaviour is generally the result of rational weighing of evidence and reasons. Borg rejects the argument that 'Common-sense Psychology …

lieferbar innerhalb 1-2 Wochen

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Richard H Thaler, Alex Imas
The Winner's Curse

Nobel Prize winner Richard Thaler and rising star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse.Why do people cooperate with one ano…

lieferbar ab 21.10.2025.

Buch

Stephen Lowy
Creating Loyalty in Youth Travel

Understand how to attract and retain youth travellers to develop lifelong customer loyalty to travel brands and destinations and increase profitability in the long term.

lieferbar ab 24.6.2025.

Buch

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